It was incredible to see the logo projected onto the houses of parliament on the 10 o’clock news. It’s not everyday you get the chance to create a brand for such a high-profile event and then watch it go global.
Curious Book Co
In 2014 Band Aid Thirty was announced by Sir Bob Geldof and Midge Ure to help raise money urgently needed to prevent the Ebola crisis in Western Africa spreading throughout the world. The song was recorded by some of the biggest-selling artists of the time, including; One Direction, Sam Smith, Ed Sheeran, Emeli Sandé, Ellie Goulding, Rita Ora, Guy Garvey, Chris Martin and Bono. I got the amazing opportunity to create the new brand that would be seen on news networks around the world within 36 hours.
Branding | Brand Development | Print
Credits: Ross Ashton (Images) | Mukesh Randev (Digital)